Archive for the ‘SEO’ Category

Offline vs. Online Marketing

Offline, you advertise to your market. In a magazine, in between the pages of an article about how to make the perfect apple pie, you (the marketer) slip an advertisement for outdoor paint or for the latest model Ford. That’s because the same demographic who buys the magazine also buys Fords. Online, your prospects allow you to market to [...]

What Type Of Site Is Best For Your Business?

I’m often asked what type of site a business needs. Well, that depends on what you’re doing with the site. If you just want one page where you put a logo and some contact information, then a simple HTML template will do. If you’re running an ecommerce site (think Amazon), then you need special ecommerce [...]