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	<title>Lifestyle Tracs</title>
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	<link>http://lifestyletracs.com</link>
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		<title>Offline vs. Online Marketing</title>
		<link>http://lifestyletracs.com/what-we-do/</link>
		<comments>http://lifestyletracs.com/what-we-do/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 17:00:53 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[local search marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://lifestyletracs.com/demo/?p=25</guid>
		<description><![CDATA[Offline, you advertise to your market. In a magazine, in between the pages of an article about how to make the perfect apple pie, you (the marketer) slip an advertisement for outdoor paint or for the latest model Ford. That’s because the same demographic who buys the magazine also buys Fords. Online, your prospects allow you to market to [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em>Offline</em></strong>, you advertise <strong><em>to</em></strong><em> </em>your market. In a magazine, in between the pages of an article about how to make the perfect apple pie, you (the marketer) slip an advertisement for outdoor paint or for the latest model Ford. That’s because the same demographic who buys the magazine also buys Fords.</p>
<p><strong><em>Online</em></strong>, your prospects <strong>allow</strong> you to market to them, because they want information that only you have. Or because they want to belong to your community. They choose you because of you. They buy from you because they trust you.</p>
<p>As an online marketer with over five years experience, I can help your business dominate your market online.</p>
<p>Specifically, I can…</p>
<ul>
<li>Build a list of keywords your potential customers and clients are already using to find your competitor’s websites</li>
<li>Optimize your website for Google and the other search engines. (If you don’t have a website, we can take care of that, too!)</li>
<li>Create compelling content for your website</li>
<li>Get tons of highly targeted traffic to your website from search engines and/or pay-per-click campaigns</li>
<li>Create landing pages that get your visitors to take a certain action—anything from buying your product to subscribing to your email list</li>
<li>Integrate social media into your online marketing mix</li>
<li>Set up email marketing campaigns that will drive your conversion rate through the roof</li>
<li>Write online press releases that will result in a deluge of traffic to your site as well as help position your business’s online USP</li>
<li>Properly set up your Google Places page so that it ranks highly in the search results</li>
<li>Create Facebook fan pages that brand your business and help you build a relationship with your customers and clients</li>
<li>Create mobile marketing campaigns that can send targeted traffic to your website, squeeze page, or even make your phone ring!</li>
</ul>
<p>Online marketing done right is inexpensive and also has a proven ROI that blows away traditional offline marketing methods.</p>
<p>If you’re ready to find out how to turn your business’s web page into a sales machine, just click here, or call 866-866-2960.</p>
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		<title>What Type Of Site Is Best For Your Business?</title>
		<link>http://lifestyletracs.com/what-type-of-site-is-best-for-your-business/</link>
		<comments>http://lifestyletracs.com/what-type-of-site-is-best-for-your-business/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 17:42:55 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://lifestyletracs.com/demo/?p=35</guid>
		<description><![CDATA[I’m often asked what type of site a business needs. Well, that depends on what you’re doing with the site. If you just want one page where you put a logo and some contact information, then a simple HTML template will do. If you’re running an ecommerce site (think Amazon), then you need special ecommerce [...]]]></description>
			<content:encoded><![CDATA[<p>I’m often asked what type of site a business needs. Well, that depends on what you’re doing with the site. If you just want one page where you put a logo and some contact information, then a simple HTML template will do. If you’re running an ecommerce site (think Amazon), then you need special ecommerce software running your site. If you’re doing a huge, information based authority site, then something more robust like Joomla might be your best platform.</p>
<p>If, however, you need to do a little (or even a fair amount) of all of these three, then you can easily power your site with <a href="http://wordpress.org/" target="_blank">WordPress</a>.</p>
<p>At it’s inception, WordPress was invented as blogging software. Most people used WordPress to run personal type blogs. You know the kind where you post what you ate for breakfast and also put pictures of your last trip to the beach.</p>
<p>Bloggers soon learned that WordPress could do much more than just provide you with a personal blog. As WordPress started to become the dominant blogging software, it’s functionality was also extended to the point that WordPress can no longer been seen as just blogging software, but as a total content management system, or CMS.</p>
<p>If you want a site where you just have general information about your business, a home page, a contact page, an about page, etc, then WordPress can do this elegantly. If you want to include feeds for a moderate number of products you sell, you can do this also with WordPress. If you run an information based business (this site is an example), then WordPress, of course, works excellently.</p>
<p>Most smaller businesses’ websites can be made easily with a WordPress platform.</p>
<p>Another reason to use WordPress for your business is there are thousands of themes you can use with your site. A “theme” controls what your site looks like. Best of all, most themes are free. And even if they cost money, they’re not expensive. No matter what you’re business is, I could probably find a theme that’s a good fit in about thirty minutes.</p>
<p>If you want a theme that’s unique to you, you can get a designer to actually design a theme for only a few hundred dollars.</p>
<p>All of these issues are great reasons to consider using WordPress for your business’s site. There are, however, other reasons to use WordPress, which are even more compelling.</p>
<p>There are basically three legs to the “SEO stool”. We could name the legs 1) technical, 2) on-page content, and 3) backlinks. Sure, it can get more complicated than this, but really this about sums it up.</p>
<p>WordPress really rocks when it comes to how your webpages are put linked together in a simple way, which fosters good human navigation and also easy navigation for Google’s spiders. In a nutshell, WordPress provides for navigation that proceeds from the top level through well labeled and understood category pages to the individual pages, themselves. So, in internet architecture terms, you get easy navigation from your top level domain name through secondary pages to tertiary pages.</p>
<p>My favorite thing about WordPress, though, is it’s flexibility. With WordPress I can create a blog, a large authority site, a small ecommerce site, a site with five or so pages about a small business, or even a one page sales letter.</p>
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